Emirates throws out the magazines

Click for the Economist article

This is a very short, insightful article. Read some of the reader comments at the bottom as well.

Ask yourself:

How much are we printing that is going right into our prospects’ trash or recycling bin?
Do we print materials just so we have something to hand someone?
How else could we get our message across?
What, besides paper, might we also be wasting?

Give us a call to get more effective.

John Schneyer
Boca Consultants

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